Prototype v3 — Revised Per Gary's Feedback — For Discussion Only
Northern Michigan waterfront — Hartwick Up North Homes

Experts for All Seasons of Your Up-North Life

30+ years. $500 million in sales. And a proprietary approach — the North Star Buyer Blueprint — that starts with who's most likely to buy your home and builds a strategy around reaching them.

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30+
Years in Northern Michigan
$500M+
Total Sales Volume
60–80
Transactions per Year
CRS
Certified Residential Specialist
LPS
Luxury Property Specialist
Why the Hartwicks

A Family Team, Not a Corporation

Bob and Trish Hartwick — Northern Michigan real estate
Placeholder — Bob & Trish walkthrough photo

Deep Local Roots

Bob and Trish Hartwick's story began in Harbor Springs, where they met, married, and started both a family and a business dedicated to the Up-North lifestyle. Decades of Northern Michigan residency means expert understanding of the landscape, local regulations, and professional relationships to expedite every seller's goals.

Proven Credentials

Bob's career spans luxury resort development, commercial and residential sales, and brokerage ownership. Trish is a high-performing, luxury-certified agent known for comprehensive customer service and community connection. Together, they hold Accredited Buyer Representative, Certified Residential Specialist, and Luxury Property Specialist designations.

National & Global Reach

As part of the Coldwell Banker Schmidt Petoskey team, the Hartwicks bring family-focused service with the backing of one of the largest brokerage networks in the country — connecting Northern Michigan sellers to qualified buyers well beyond the local market.

A Seller's Story

See What the Experience Looks Like

Placeholder for seller story video — Bob & Trish with a real client, from listing to sold.
"They understood our situation from day one — seasonal residents, out of state, nervous about timing."
This space is reserved for a featured seller story. A real Northern Michigan homeowner sharing their experience working with the Hartwicks — the strategy, the communication, the result.
Placeholder — Real Seller Name & Community
The North Star Buyer Blueprint

A Marketing Plan Built Around Who's Most Likely to Buy Your Home

Every home attracts a different buyer. The Hartwicks' North Star Buyer Blueprint starts with a simple question: who is most likely to purchase your specific property? Where do they search? What do they respond to? How do they make decisions? The answers shape a targeted marketing strategy built for your home — not a template applied to every listing.

North Star × Lifestyle

When the Life Sells the Home

For buyers drawn to the Up-North lifestyle — four-season recreation, lake access, community, schools — the marketing sells the life, not just the listing.
  • Facebook & Instagram campaigns — local community outreach
  • Lifestyle content marketing — seasonal activities, neighborhood spotlights
  • Email outreach to the Hartwick buyer database
  • MLS, Zillow, Realtor.com, and partner syndication
  • Professional photography, property video
North Star × Global Luxury

When the Property Speaks for Itself

For properties that qualify for Coldwell Banker Global Luxury — the marketing leads with the property and reaches affluent buyers nationwide.
  • Bloomberg Property — 75M+ users
  • LinkedIn, Facebook & Instagram — Chicago, Detroit, Florida, Texas & more
  • CB Global Luxury Showcase — multi-language, high-resolution
  • 750,000+ agent Connect Network
  • Professional photography, aerial imaging, 3D & live streaming tours
Every listing receives professional photography, digital syndication, and hands-on management. The North Star Buyer Blueprint determines where the emphasis goes — based on who is most likely to buy your home and how the Hartwicks reach them. Same team, same commitment, different playbook.
What Sellers Say

Don't Take Our Word for It

Market Intelligence

Northern Michigan — Spring 2026

The Northern Michigan market continues to draw buyers from Detroit, Chicago, and beyond. Inventory remains tight in waterfront and golf community segments, creating favorable conditions for well-prepared sellers. The Hartwicks track these trends continuously — not quarterly, not when a listing agreement is signed, but year-round.

This section will feature a regularly updated market snapshot with original local data — a resource sellers return to even before they're ready to list.

XX
Median DOM ($500K+)
XX%
YoY Price Growth
Low
Waterfront Inventory
XX%
List-to-Sale Ratio

What Sellers Want to Know

Timing, costs, out-of-state selling, and more
View Questions Close ▾
How long will it take to sell my home?▾
It depends on your property type, pricing, and the season. In Northern Michigan, waterfront properties and golf community homes tend to see the most activity from March through September. The Hartwicks will give you a realistic timeline based on current market conditions during your consultation.
Do I need to make repairs before listing?▾
Not always. During the initial consultation, Bob and Trish will identify which improvements deliver the best return on investment — and which ones won't move the needle. Sometimes a clean, well-presented home in its current condition is the best strategy.
What does it cost to work with the Hartwicks?▾
The commission is competitive and covers the full suite of marketing services — professional photography, digital campaigns, targeted syndication through the North Star Buyer Blueprint, and hands-on management from listing to closing. They'll walk through the specifics during your consultation.
I live out of state. Can they handle everything?▾
Absolutely. Many Hartwick sellers are seasonal residents or out-of-state owners. The team manages the entire process — from preparing the home for photography to coordinating inspections and closing — so you don't need to be in Northern Michigan for every step.
How is my home marketed differently from every other listing?▾
That's what the North Star Buyer Blueprint is designed to answer. Rather than applying a one-size-fits-all template, the Hartwicks start by identifying who is most likely to buy your specific property, then build a targeted marketing strategy around reaching those buyers — whether that means Coldwell Banker Global Luxury channels, lifestyle-focused social campaigns, or both.
What if my home doesn't sell?▾
Properly priced and marketed homes in Northern Michigan sell. If market conditions change or buyer activity shifts, the Hartwicks adjust the strategy — repositioning the listing, updating the marketing channels, or recalibrating pricing based on fresh data. You'll never be left wondering what's happening.
Your Next Step

Where Would You Like to Start?

Whether you're just curious or ready to move, the Hartwicks have a resource that fits.

📊

Market Report

Current pricing, inventory, and trends in Northern Michigan real estate.

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🏠

Your Home's Value

Get an instant estimate based on current market data and recent comparable sales in your area.

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Free Consultation

Ready to Talk About Your Home?

Schedule a no-obligation consultation with Bob and Trish. They'll discuss your goals, walk through the North Star Buyer Blueprint for your property, and give you a clear picture of what to expect.

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✓ No obligation
✓ In person or virtual
✓ Custom market analysis included
Recent Results

Recently Sold by the Hartwicks

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© 2026 Hartwick Up North Homes  |  Coldwell Banker Schmidt, Realtors  |  Northern Michigan